In 1972, Toei started to distribute foreign films in Japan. In September 1964, Toei leaves the Tokyu Corporation. Toei was a pioneer in the use of "Henshin"/"character transformation" in live-action martial-arts dramas, a technique developed for the Kamen Rider, Metal Hero and Super Sentai series the genre currently continues with Kamen Rider and Super Sentai. In 1956, Toei established an animation division, Toei Animation Company, Limited at the former Tokyo-Ōizumi animation studio, purchasing the assets of Japan Animated Films ( 日本動画映画, Nihon Dōga Eiga, often shortened to 日動映画 ( Nichidō Eiga)), founded in 1948. In 1955, they purchased the Kyoto studio from Daiei. Through the merger, they gained the combined talents and experience of actors Chiezō Kataoka, Utaemon Ichikawa, Ryunosuke Tsukigata, Ryūtarō Ōtomo, Kinnosuke Nakamura, Chiyonosuke Azuma, Shirunosuke Toshin, Hashizo Okawa, and Satomi Oka. The current iteration of Toei was established on 1 April 1951. On October 1, 1950, the Tokyo Film Distribution Company was incorporated as a subsidiary of Toyoko Eiga in 1951 the company purchased Ōizumi Films. From 1945 through the Toei merger, Tokyo-Yokohama Films leased from the Daiei Motion Picture Company a second studio in Kyoto. It had erected its facilities immediately east of the Tōkyū Tōyoko Line they managed the Tōkyū Shibuya Yokohama studio system prior to V-J Day. It was founded by Keita Goto, CEO of Tokyo-Yokohama Electric Railway ( 東京横浜電鉄, Tōkyō-Yokohama Dentetsu), the direct predecessor to the Tokyu Corporation. ( 東横映画, Tō-Yoko Eiga, "Toyoko Films"), was incorporated in 1938. Toei's predecessor, the Toyoko Eiga Company, Ltd. The name "Toei" is derived from the company's former name " Tōkyō Eiga Haikyū" ( 東京 映画配給, Tokyo Film Distribution Company). Toei is one of the four members of the Motion Picture Producers Association of Japan (MPPAJ), and is therefore one of Japan's Big Four film studios. Outside Japan, it is known as the controlling shareholder of Toei Animation and the owner of the Kamen Rider and Super Sentai franchises.
It also creates historical dramas ( jidaigeki). It is notable for creating animated programming known as anime, and live action dramas known as tokusatsu which use special visual effects. Based in Tokyo, Toei owns and operates thirty-four movie theaters across Japan (all but two of them operated by its subsidiary, T-Joy), studios at Tokyo and Kyoto and is a shareholder in several television companies. eɪ/) (also styled TOEI) is a Japanese film, television production, and distribution and video game developer and publishing company. T-Joy (operates Toei's cinema undertakings except in Ginza and Shibuya)
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